The name itself is a declaration of intent, as the two founders of the certification explain: “Ark symbolizes a clear reference to Noah's ark, the first positive example of safeguarding all living species, men and animals, and in our case also of plants. The certification mark, applicable on the label, reflects precisely this vision. For life to continue to run its course, everyone's survival is necessary, each organism is indispensable for the balance and life of all the others."
The project, registered with EUIPO and certified at European level by the CSQA body, was born after years of study and collaboration with various agricultural companies and producer associations.
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Source: Cronacaoggiquotidiano.it