The Ministry of Agriculture, Food Sovereignty and Forestry has implemented the new European rules for the labelling of PDO and PGI products with a circular published on 6 March 2026 .The document provides operational guidance on the adoption of Article 37 of EU Regulation 2024/1143, introducing a new transparency requirement: the name of the responsible producer or operator must appear on the label alongside the product's geographical indication.
In particular, the name of the producer or operator must be indicated in the same visual field as the Geographical Indication (PDO or PGI) , that is, in an area of the label that can be read from a single point of view without having to rotate the packaging.
The indication may also appear on the back label , provided that it is visible together with the geographical denomination at least once.
The legislation also specifies that, in the case of products made by multiple manufacturers, only one entity can be indicated , generally the one responsible for the production phase that gives the product its essential characteristics.
However, it is not sufficient to simply indicate the trademark if this does not coincide with the company name of the manufacturer or operator.
A transitional phase is foreseen: PDO and PGI products already labeled before May 14, 2026, will be able to be marketed until stocks run out, even without complying with the new obligation.
The measure aims to strengthen traceability and transparency in the Geographical Indication supply chain , making it easier for consumers to identify the entity responsible for production. (Source: Qualivita Foundation )