Quality agri-food products, especially extra virgin olive oil, are a driving force for the entire Made in Italy industry, but it's important to cultivate their culture through education to adequately prepare young people, their future ambassadors. This is what emerged from research conducted by Censis and NielsenIQ, presented at the Ministry of Enterprise and Made in Italy (MIMIT) in the presence of Minister Adolfo Urso , on the occasion of the announcement of the second annual EVO MASTERCLASS project , an initiative by Oleificio Zucchi in collaboration with RE.NA.IA (National Network of Hotel Institutes).
The project stems from the belief that knowledge is one of the most effective tools for protecting and promoting the quality of this country's olive oil . With 215 years of history and an ongoing commitment to promoting the culture of olive oil, Oleificio Zucchi considers the education of young people a strategic investment : they are the future interpreters of Italian cuisine around the world, those who will be responsible for promoting the excellence of Italian food and agricultural products, symbols of the region. In this context, research data offers a clear context , highlighting how culture, including food culture, continues to be a determining factor in consumer choices and a driver of growth for the entire sector.
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In 2017, Oleificio Zucchi introduced the first Sustainability Certification Specification for the entire extra virgin olive oil supply chain (DTP 125), guaranteed by CSQA ; in 2023, it presented the Guidelines for the Evaluation and Communication of the Sustainability of Italian Olive Oils, an interdisciplinary tool developed with the contribution of a Scientific Committee of experts and shared with the entire supply chain.
Source: www.infoimpresa.info