The 2025 financial statements confirmed a year of solid growth for Lenti, a historic brand that recently celebrated its 90th anniversary. These excellent market performances were driven in particular by the premium segments of High-Quality Cooked Hams and Roast Turkey, sectors where the company best expresses its commitment to excellence. This positive trend is no coincidence, but rather the direct result of a constant and strategic commitment to consolidating its high-end positioning. A virtuous path centered on the "Le Eccellenze di Filiera" line, born from Lenti's integration into the Amadori Group. This strategic range continues to enjoy excellent commercial success in both large-scale retail and specialized retailers, demonstrating how modern consumers firmly value authentic quality, transparency, and Italian-ness.
The value of traceability
The cornerstone of the entire range is a strict traceability system. The specialties in the line are made exclusively with 100% Italian meat, sourced from a fully traceable supply chain, certified at every stage by CSQA , the leading accredited certification body in the food industry in Italy. The control is complete and rigorous: from the feed mills, through the birth and rearing of the animals, to the final processing and packaging, ensuring that everything happens in Italy. Furthermore, as evidence of a superior commitment to animal welfare and food safety, all poultry products in the line are guaranteed to be completely free of antibiotic treatments during breeding, starting from the moment the birds are born.
[…]
Source: Salumi & Consumi