What is the economic value of trust? And why does certification today represent much more than a simple compliance requirement?In a new video interview for L'Economista di Urania News, CSQA General Manager and CEO, Maria Chiara Ferrarese, discusses with Paolo Bozzacchi the role of certification as a strategic lever for business competitiveness, focusing on an increasingly crucial issue for the market: trust.
Starting from the concept of information asymmetry, the interview highlights how certification helps reduce uncertainty in economic exchanges through shared rules, independent controls, and verifiable evidence.
Not just a compliance tool, therefore, but a real invisible infrastructure that promotes efficiency, transparency and access to markets .
During the conversation, Maria Chiara Ferrarese explains how certification helps organizations strengthen their processes, prevent risks, protect their corporate reputation, and meet the expectations of customers, investors, financial institutions, and major clients.
A value that today extends well beyond traditional sectors, involving areas such as sustainability, cybersecurity, digital services, and artificial intelligence.
Particular attention is also given to the role of the independent third party , an essential element in ensuring the credibility and reliability of assessments. Because, as the Director emphasizes, "no one can be their own arbiter": independence of judgment represents a concrete guarantee for the market and all stakeholders.