The market is evolving, and smart companies are proactive in anticipating new consumer needs. Today, more than ever, there's a growing demand for cleanly labeled foods, free from additives and preservatives, consistent with a healthy lifestyle. And this is precisely where we begin to address a key issue today, even in large-scale retail trade: ready-to-eat raw meat.
The problem: preservatives in the WHO's sights . The World Health Organization (WHO) has been clear: preservatives are classified in Group 1 of carcinogens , the same category as cigarette smoke and asbestos. What makes them potentially harmful to health are in particular the nitrites and nitrates added during the manufacturing process, in addition to other preservatives often used in significant doses. If consumed frequently, these ingredients can contribute to the development of chronic diseases.
The healthy, gourmet alternative? Ambrosini tartare, battuto, and carpaccio. Ambrosini Carni offers a line of ready-to-eat raw products —tartare, battuto, and carpaccio—designed for consumers who care about quality and health, as well as flavor. And it does so with a strong, clear positioning: no preservatives, yes to safety and transparency.
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This system, together with the use of latest-generation machinery, strict production protocols and highly qualified personnel, allows us to eliminate the use of preservatives such as nitrites and nitrates without compromising food safety , thus responding to the growing demand for clean labels.
GLUTEN FREE: certified according to the voluntary standard CSQA DTP n. 108 , they provide an additional guarantee to consumers.
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Source: Eurocarni