With a history of research, passion, and attention to quality, the company has successfully combined scientific innovation with local roots, becoming a benchmark for the development, production, and distribution of pharmaceuticals and supplements. We spoke with Cesare Benedetti, President of Zeta Farmaceutici, to discover the reasons for the company's success and what future challenges it is ready to face.
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Which products best represent your philosophy?
Zeta Farmaceutici has grown over the years, while maintaining its core values: quality, reliability, and a strong connection to the local area. We have always been manufacturers. We produce brands for ourselves, but also for others. Multinationals choose us for our manufacturing excellence, but also for our ability to efficiently manage documentation and registration, which represent enormous costs for them. Another key step for us was the acquisition of the historic Marco Viti company: this long-established Lombard company was struggling, but we believed in its potential. So we relaunched it and integrated it into our group. Today, Zeta Farmaceutici and Marco Viti work in synergy, each maintaining its own identity but sharing the same production philosophy. Today, the group is united under the holding company HBF, an acronym that combines my initials and those of my wife, Ida Filiaci. Zeta Farmaceutici's product portfolio includes pharmaceuticals, supplements, and dermocosmetics: over 60% of production is pharmaceuticals, while the remaining 40% comprises borderline and over-the-counter products. However, in terms of turnover, the percentages are reversed, a sign of the solidity of the consumer market. Among the flagship lines are: ProLife, probiotics unique for their stability and quality, certified by the CSQA probiotic vitality certification ; Amido Mio, a line of rice starch-based dermocosmetics for sensitive skin, suitable for children and the elderly; and Massigen, a range of saline, energy, and multivitamin supplements.
Source: Pharmacy News