2024 was a year of growth for Lenti , supported by positive performances in the high-quality cooked hams and premium turkey roasts segments.
"This result," the company commented , "was achieved thanks to our ongoing commitment to consolidating our high-end positioning, culminating in the launch of the Le Eccellenze di Filiera line in April 2024. The result of our integration into the Amadori Group, this range offers specialties with 100% Italian meats , from a traceable and certified supply chain, where every step, from birth to farming to processing, takes place in Italy and is certified by the CSQA body . Furthermore, the poultry products in the line are made with meat from animals raised without antibiotics from birth. The market response has been excellent, confirming that consumers value quality, transparency, and guaranteed origin."
The traced and certified supply chain will remain the cornerstone of future strategies , guiding future investments in innovation and the expansion of the range.
"In parallel with our product investments," the company adds, "we've strengthened our brand reputation with a website redesign and enhanced social media channels. All this to communicate our values more directly and transparently. This year, in particular, we're celebrating Lenti's 90th anniversary , a milestone that demonstrates the solidity of our journey."
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Source: FOOD