Italian Organic Brand: MASAF Decree Published

The MASAF Decree of 26 May 2026, which regulates the conditions and methods for the attribution and use of the new Italian Organic Brand , provided for by the organic law no. 23/2022, was published in the Official Journal of 13 July 2026 .
This measure was eagerly awaited by national organic supply chains, which now have the operational rules for requesting and using the new distinctive symbol.

Why the new brand was born

The Italian Organic Brand aims to make organic products made with raw materials grown or raised in Italy immediately recognizable , by adding a specific indication linked to the national origin to the European certification.

This is not a new certification system: the mark is added to the European one, without replacing it or introducing additional production requirements beyond those already provided for by Regulation (EU) 2018/848.
Its function is essentially commercial and informative , designed to enhance the link between product, origin and territory.

Who can use it

Use of the trademark is voluntary and reserved for organic operators marketing products for which, under European legislation, the words "Agricoltura Italia" or "Aquacoltura Italia" may be displayed on the label.
The condition is therefore that the requirements of Italian origin for agricultural raw materials set by EU legislation are met.
It is not enough for the processing or packaging to take place in Italy : it is necessary that the conditions that allow Italy to be indicated as the place of production of the raw material are met.

Operators with registered offices and production facilities within the European Union can access the trademark, provided they are regularly registered in the organic control system and meet the required origin requirements.

How to request it: communication via the SIB

Use will be subject to sending a communication to MASAF through a specific function that will be made available free of charge in the Biological Information System (SIB), integrated into the SIAN.

The communication must contain:

• the company's identification data (CUAA or other unique code);
• the list of products on which you intend to affix the trademark;
• a self-declaration of compliance with the organic control system and of intention to use the trademark.

The operator must also undertake to comply with the regulations for use and to promptly communicate any changes to the declared products.
The SIB will automatically verify registration in the national register of organic operators and the validity of the certificate.

Silence consent is required : after 30 days from the communication without a denial from the Ministry, the operator will be authorized to use the trademark.

Please note the operational deadlines : communications can only be sent the day after the notice of the application's entry into operation is published on the MASAF website.
The application procedures will be published later by the Ministry.

Graphic rules on the label

The decree establishes precise rules for the use of the logo:

• the Italian Organic Brand can only be used in addition to the European organic logo , without replacing it, overlapping it or limiting its visibility;
• the two logos must appear in the same visual field of the label , maintaining a clear distinction between them;
• the Italian brand cannot be larger than the European leaf ;
• any alteration of the logo is prohibited : no changes to the shape, text or additional graphic effects, use in transparency or even partial coverage;
• the ordinary model (leaf in the colours of the Italian flag) must respect a minimum height of 8.5 mm and a minimum width of 18.022 mm;
• for small packages, when the EU logo is also small, a minimum height of 5.5 mm is permitted, without the requirement to use the wording "Italian Organic";
• monochrome or negative versions are provided when the background does not guarantee adequate readability.

What organic companies need to do now

While waiting for the activation of the electronic procedure on the SIB, organic companies can begin to:

• verify whether your products meet the Italian origin requirements set out in Regulation (EU) 2018/848;
• prepare the company data necessary for communication (CUAA, product list);
• monitor the MASAF website for notification of application activation in the SIB;
• Evaluate, with your graphic designer/labeling office, the inclusion of the new brand in the packaging layout, respecting the indicated dimensional constraints.

Illegal use of the trademark will remain subject to the controls and sanctions provided for by national organic regulations.

For more information, please contact the CSQA Organic Production Office at: +39 0445 313011; biologico@csqa.it