This is the highest figure in the last decade, and the trend is expected to continue in the first half of 2025, with stable production and increasing domestic spending. This is provided by Unaitalia , the national association of the Italian poultry sector, which currently employs 64,000 people across the entire supply chain—25,500 of whom work in processing—and generates a total turnover of €7.75 billion (up 3.3% from 2023).
White meats represent 44% of the meat purchased by Italians and 34% of total household spending on meat, confirming themselves as accessible, versatile and sustainable proteins .
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The process certified by the Regulations is not the result of ideological impositions but rather a forward-thinking choice by the sector. Enshrined in a technical regulation authorized by the Ministry of Agriculture in 2005 and subject to periodic audits by a third-party regulatory body ( CSQA ), the Regulations—now in their eighth revision—summarize the poultry farming vision: the pursuit of the best possible balance between sustainability, accessibility, and competitiveness.
"The sector guarantees a diversified, quality offering that takes into account consumers' real choices, never abandoning the goal of continuously improving standards and processes throughout the supply chain," Forlini continues. "The Association supports companies by providing support in analyzing needs and implementing concrete initiatives for training, research, and sharing best practices. A tangible example of this vision is the 95% reduction in antibiotic use in poultry farming from 2011 to 2024 (source: Unaitalia elaboration on ClassyFarm data), a result of a voluntary plan promoted by Unaitalia ten years ago."
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Source: Modern Distribution.info